Farmers' Own' comes from a group of innovative Aussie dairy farmers that have come together with Woolworths to bring you this great tasting quality Milk.
Our Background
The Farmers Own initiative was started back in 2013 with Farmers from the Manning Valley in NSW. The brand began with a trial of just eight local stores within the Manning Valley and 12 Sydney stores in NSW. It's success saw the brand expand into VIC, QLD, WA, SA and NT, all the while building direct relationships with Farmers from key provincial areas within these states (Margaret River WA. Otways Regions VIC, Sunshine Coast Hinterland QLD and Barossa Mid North Region SA). In a challenging time for Australian Dairy Farmers, Farmers Own has been a good news story. Check out our packaging to see what our Farmers have to say!
Our Deal
We have direct relationships with our Farmers and not via a processor or a Co-op to ensure they are getting a good deal every time. Our goal is to pay our Farmers a good price for their milk that allows them to continue to produce quality milk. We pick up milk from their farms and transport directly to be processed so we know exactly where the milk comes from that goes into Farmers' Own milk. Our Farmers are engaged in the branding and feel a sense of belonging to the brand because it is their milk that goes into each bottle. We work with our farmers on sustainable and good animal husbandry practices and our farmers and families are proudly active in promoting Farmers' Own branded milk in their communities.
Awards we've won!
Since launching, Farmers’ Own has gone onto win a bunch of Awards within Australian Dairy and Food Competitions listed below:
- Gold medal at the 2014 Royal Melbourne Fine Food Awards
- Bronze and silver medals in the 2016 Royal Queensland Food and Wine Show
- Gold and Silver at the 2016 DIIA - Dairy Industry Association of Australia Show
- Silver Medal in 2016 the Perth Royal Dairy Show
- Bronze and Silver in the 2016 Royal Queensland Food and Wine Show
- 2019 Canstar Blue winner, Most Satisfied Customers - Fresh milk
