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Making healthier easier

We’re committed to making healthier easier for all Australians. This means making healthier choices more affordable, encouraging seasonal fresh food and providing healthier fresh ideas.

That’s today's fresh food people

Shop healthier own brands.

Lower Autumn price.

Lower autumn price.

Fresh Specials.

Shop in season Fresh Specials.

macro wholefoods market

Simple, real ingredients that help you eat healthier.

Everyday low price.

Low prices you can rely on every day.

Everyday Market from Woolworths - 2 people in active wear relaxing in park with water bottles

Fun, fitness and a healthier you

Explore useful tips, recipes and inspiration to help make healthier eating easier

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Healthier inspiration

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11 Healthier recipes for meal prep on a budget

Healthier budget dinner recipes

Amanda’s top 9 affordable and healthier salads

6 healthier recipe twists for your next summer BBQ

Ideas to help your kids eat healthier

Our recipes, tips and programs to inspire the next generation of Fresh Food Kids — that's including free fruit for kids in every store.

Healthier products, tools and programs

Healthier Options, images of White bread with 3.5 health star rating and Whole Grain bread with 4 health star rating, side by side.

Discover healthier alternatives with our Healthier Options tool

Healthy Life food tracker tool

Inspiring you to make healthier choices and achieve a balanced diet

Inspiring kids to pick fresh and play fresh

*According to The George Institute for Global Health's FoodSwitch: State of the Food Supply report (November 2022) based on mean Health Star Rating compared with Coles, Aldi and IGA.