Privacy at Woolworths

Below are examples of when Woolworths collects personal information, and the kinds of personal information we collect. The reason we collect this information is set out in section 2 below.

We use your personal information for various purposes including to:

• take and deliver your grocery orders and Everyday Market from Woolworths items.
• we collect your personal information to register and manage your account, take and deliver your grocery orders, and enable our Everyday Market Partners (i.e. those that sell you Everyday Market from Woolworths items) to take and deliver your Everyday Market from Woolworths orders
• we use your contact details if we need to communicate with you about your grocery and Everyday Market from Woolworths purchases.
• keep you, our team members and suppliers safe, and reduce instances of retail crime.
• we may collect your personal information when you shop in our stores to keep you, our team members and suppliers safe and to reduce instances of retail crime. For example, cameras (including CCTV and team safety cameras) or similar technology may record footage which may contain your image
• we may use your personal information when conducting investigations in cases of safety and security incidents, fraud, retail crime and loss prevention activities, or data security risks.
• personalise your experience across Woolworths Online and other Woolworths Group brands.
• for example, when you link your Everyday Rewards Card or we otherwise think we can identify you (e.g. if you use some of the same login or contact information when logging into different Woolworths Group brands) across the various Woolworths Group brands (e.g. Woolworths Online, Everyday Rewards, BIG W and MILKRUN), we take your past interactions into account to show you content that we think is more relevant to you.
• deliver direct marketing and targeted advertising.
• if you have opted in to receive marketing communications, we use your email address to send you emails and SMS
• we take your past interactions into account when deciding what advertising to show you (e.g. if we know you have already downloaded the Woolworths App, we try to to avoid showing you another ad to download the App).
• perform data analytics and reporting. We measure the effectiveness of our marketing campaigns and online advertising by using information about whether you saw or interacted with an ad or email we sent.
• improve our services.
• we may collect and use your personal information to improve our business and operational practices generally, including by monitoring or recording our interactions with you for training purposes
• we may need to collect your personal information when recording your feedback and product reviews, as well as when investigating and responding to your enquiries and (hopefully very rare) complaints.
• run and manage our businesses efficiently, and other purposes permitted or required by law.
• we collect and use your personal information as necessary to comply with our legal obligations, for instance when we are managing product quality or safety issues, selling restricted products such as alcohol and interacting with regulatory bodies and other relevant government entities.

We share your personal information with:

• our delivery partners, to fulfil your purchases from Woolworths Online & MILKRUN.
• operational, technology and software service providers. These include delivery partners, IT services, fraud detection and call centre suppliers. You can find out more about some of the technologies we use in certain stores, including when your personal information may be shared with third parties, on our In-Store Technology and your Privacy page.
• Everyday Market Partners. For customers who have placed an Everyday Market from Woolworths order, your details will be shared with the sellers of the items you ordered (i.e. our Everyday Market Partners) so they can arrange to fulfil your purchases (including by sharing your personal information with their delivery partners if required). We will only share your personal information with Everyday Market Partners for this purpose, or to assist with investigating and responding to your queries or complaints.
• Healthylife Pharmacy. If you add pharmaceutical products to your cart or submit an order, we will collect personal information about you for the purpose of processing your order. In respect of any pharmacy products you order from Healthylife Pharmacy, we will provide this information (which may include an eScript code) to Healthylife Pharmacy so that they can supply the products you have ordered. Healthylife Pharmacy will handle your personal information in accordance with their privacy policy. You will need to contact Healthylife Pharmacy for information on your pharmacy order. We do not use or share the pharmaceutical product information you provide us with for any other purpose other than to fulfil your order from HealthyLife Pharmacy.
• other Woolworths Group brands who you may interact with (e.g. BIG W, Everyday Rewards).
• the Police, other retailers and fraud detection services providers, in relation to an investigation or legal proceedings. For example, in limited circumstances, we share CCTV footage with the Police, for incident, safety or legal investigations.
• call centre suppliers.
• social media companies and third parties where we display advertising. For example, we share certain information with digital platforms like Google and Meta, that allows them to serve you more relevant ads when you’re browsing third party websites and social media.
• sale of business. Should we ever explore the sale of any part of our business, we may need to share personal information with potential and final acquirers.
• other entities where permitted or required by law.

For practical and security reasons, we can’t provide an exhaustive list of the organisations and locations to which we share personal information.

When sharing your personal information (including overseas), we take steps to ensure that recipients protect this personal information in accordance with Australian legal requirements and that they are only permitted to use personal information for the purpose for which it is shared. See the Woolworths Group Privacy Policy for more information about how and when we share personal information.

If you have a query or complaint you would like to discuss with Woolworths relating to a privacy matter, you can contact the Woolworths Group Privacy Office (see section 5).

If you would like to opt-out of marketing communications and promotions from Woolworths Online and Everyday Market from Woolworths, you can change your marketing communications settings by logging into your Woolworths Online account and visiting My Account - Preferences.

If you receive any marketing communications or promotions from us via email, you can click on the unsubscribe link in the email to opt-out from that particular communication. You can opt-out from receiving push notifications, in-app messages or sharing your location with us by changing the permissions on your mobile device.

Visit the Woolworths Group Privacy Policy for more information on marketing communications, how you can access or correct your personal information collected by Woolworths or make a complaint about a privacy matter.

Woolworths Online is a registered business name of Woolworths Group Limited (ABN 88 000 014 675). Everyday Market from Woolworths is a registered business name of Woolworths Marketplace Pty Limited (ABN 46 648 216 264). Visit the Woolworths Group Privacy Policy for more information.

Contact us via email at privacy@woolworths.com.au or call our Privacy Office on 1300 908 631 (Monday to Friday 09:00am to 4:30pm AEST, excluding public holidays).