In February, we were proud to stop selling Woolworths fresh milk at $1 per litre, in support of a more sustainable Australian dairy industry.

The benefits of the price changes are now flowing through to more than 450 Australian dairy farmers. And this, combined with our earlier Drought Relief Milk program, means that we’ve now distributed an extra $18.8 million to Australian dairy farmers.

So to all of our customers who have helped support dairy farmers, the dairy industry and regional Australian communities, we say thank you.

Thank you. I want to thank all the customers for helping us. It has really assisted our family farm. From my family to yours. Melinda
Thanks. The additional lO cents will make a great difference to running our business every month. Just want to say thanks very much for your support customers. Peter

FAQs

What about 1 litre?

There is no price rise on Woolworths 1 litre fresh milk varieties. These are already priced above the $1.10 per litre price point.

Which farmers will benefit?

This will benefit more than 450 Australian dairy farmers who supply into Woolworths branded fresh milk nationally.

We don’t buy this milk directly from farmers. We pass on the extra 10 cents paid per litre to our fresh milk suppliers who source the milk from Australian dairy farmers directly.

Our Woolworths branded fresh milk suppliers then distribute the extra money to Australian dairy farmers supplying Woolworths branded fresh milk.

The fresh milk suppliers will continue to provide us with independently audited reports on a monthly basis to verify that the extra funds are being distributed to Australian dairy farmers in full.

What’s the criteria - do they have to be a part of your supply chain to get the money?

Our fresh milk suppliers distribute the extra money to Australian dairy farmers based on the volume of milk they provide for Woolworths branded fresh milk. Dairy industry bodies have backed this approach because it’s fair, efficient and equitable.

How can you guarantee all the money ends up with dairy farmers?

Independent auditors will verify the distribution of funds so we can ensure every cent makes its way back to Australian dairy farmers in full.

Is 10 cents per litre really going to be enough?

With ongoing customer support, this can potentially deliver an extra $30 million a year back to the farmgate. Dairy industry bodies have told us this will make a meaningful difference to more than 450 dairy farmers who supply milk for Woolworths branded fresh milk varieties.

While we’re realistic this won’t solve broader structural issues, we hope it will help inject much-needed confidence into the sector and contribute to the regional communities dairy farmers who do so much to support.