In December 2018 we announced the continuation of our Woolworths Drought Relief Milk range in Queensland, New South Wales, ACT, and Victoria for up to six more months. During this time we’ll continue working with the dairy industry on longer-term reform measures.
Woolworths’ Drought Relief Milk first hit the shelves in October 2018 and was always set to run through until at least 31 January 2019 to help provide relief to drought stricken Aussie dairy farmers. We’re delighted to have extended the sale of the range in support of dairy farmers.
This range offers our customers Woolworths Full Cream and Woolworths Lite Milk varieties at $2.20 for two litres and $3.30 for three litres, with the extra 10 cents per litre going to dairy farmers in drought affected areas.
Just look for the yellow label and you can continue to do your part to help Aussie dairy farmers.
FAQs
How long will Drought Relief milk be available for?
The range will be available in Queensland, New South Wales, ACT and Victoria for up to six more months from December 2018.
Where can I purchase Drought Relief milk?
You’ll be able to find it online and in all Woolworths Supermarkets and Metro stores across Queensland, New South Wales, ACT and Victoria.
Where can I find Drought Relief milk in store?
You’ll find it alongside our existing Woolworths Full Cream and Woolworths Lite milk brands.
Why will I only find this is Queensland, New South Wales, ACT and Victoria?
We’re offering this range on the eastern seaboard, where we know the impact of drought has been acutely felt by dairy farmers. Many of our customers in these states have told us they want to help drought affected dairy farmers and we’re giving them the option to do so with this range of milk.
Which farmers will benefit?
Our fresh milk suppliers will distribute the extra 10 cents paid per litre to dairy farmers in drought declared regions, as we don’t buy this milk directly from dairy farmers. They will provide independently audited reports on a monthly basis to verify the extra funds are being distributed to impacted dairy farmers.
How will your milk supplier decide which dairy farmers receive the extra money?
We don’t buy this milk directly from farmers. We will be passing on the extra money raised through this range to our fresh milk supplier who sources the milk from dairy farmers in drought affected regions.
This supplier will be accountable for delivering the extra money to impacted dairy farmers because they’re best placed to understand the needs of their dairy supply base.
They will provide independently audited reports on a monthly basis to verify the extra funds are being distributed to dairy farmers.
What have you done with the money raised so far?
As of January 2019, $4.5M has been distributed to 289 drought-affected aussie dairy farmers. We’ve had many dairy farmers tell us the relief is helping them weather the effects of drought.
What does this mean for the Farmers' Own range?
We will continue to offer customers one, two and three litre varieties of our Farmers' Own range between $1.50 and $2 per litre.
The Farmers' Own range, first launched in 2013, sees us source milk directly from Australian dairy farmers in Queensland, New South Wales, Victoria, South Australia and Western Australia.
Through these direct supply relationships, we can offer dairy farmers a better deal on milk supply.