
Pick Fresh - Play Fresh


Our Partnerships

Netball Australia
To encourage Fresh Food kids to live a healthier, active lifestyle, Woolworths partners with Netball Australia. Through the partnership we have inspired young netballers to eat healthier, feel energized and have fun being active.

Cricket Australia
Our partnership with Cricket Australia supports our future generation of cricketers and encourages them to get active whilst eating healthily.

Surfing Australia
Woolworths has partnered with Surfing Australia to encourage active little groms to eat like champions. We’re committed to nurturing a fresh wave of Aussie surfing heroes.

Australian Olympics Committee
We are the proud Fresh Partner for the Australian Olympic team, focused on supporting performance and ensuring athletes eat the best produce to perform their best.

Paralympics Australia
As the Fresh Partner of the Australian Paralympic team, we are committed to helping athletes eat the best produce and allowing them to perform at their best.
Play fresh
Find out more about how your children can get involved in our programmes below.

Woolworths NetSetGO
Woolworths NetSetGO is Australia’s official starter program for kids aged 5 to 10. It’s a chance to learn the netball basics, get outside and make some friends. For a lot of kids, this is the first time they’ll pick up a netball or chuck on a bib. It’s a learning experience. And a lot of fun.


Woolworths Cricket Blast
Woolworths Cricket Blast is an action-packed program for Australian kids between the ages of 5 & 10 of all abilities who want to learn the basic skills of cricket in a fun and friendly environment.


Woolworths SurfGroms
Woolworths SurfGroms adopts an approach to learning that uses group-based games to not only equip kids with the skills they need to surf and paddle but also to encourage their participation by having fun.

Meet our Ambassadors
Favourite vegetable: You won’t believe this but Brussel Sprouts! Cooked in the oven with some soy sauce and crushed garlic
Favourite fruit: I love grapes and mangoes
Favourite meal: It’s a tough one but would have to be a BBQ, Mexican or Japanese
Favourite warm up: Kicking around the footy
Favourite ball: Outswinger that gets a nick through to the keeper or slips
Favourite ground: Adelaide Oval and Lords (overseas)
Favourite vegetable: Zucchini
Favourite fruit: Banana
Favourite meal: Steak and veggies
Favourite warm up: Hamstring stretch
Favourite shot: Pull shot
Favourite ground: Sydney Cricket Ground