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Product Details

Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks *Instrumental test.

NEW Preference Vivids range is our most innovative expertise in bold colours. The formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

Achieve up to 3X shinier hair with Préférence ultra vibrant colours, featuring light reflecting dyes, for a luminous colour full of reflects. *Instrumental test The Shine Protect Conditioner is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

Preference Vivid Colours is available in 7 fashion inspired shades. Shade Blue Black was inspired by Le Marais fashion street style and its iconic alive blue jeans. Create your own look with this vivid Blue-Black colour.

Made for all hair types, the formula comes in a gel texture and 150ml mix kit to provide an easy and even application.

High impact vivid colours

Formula is infused with a blend of powerful pure dyes selected by hair colour experts for ultra-vibrant colours.

Achieve up to 3X shinier hair with light reflecting dyes and a luminous colour full of reflects. *Instrumental test

Up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).

Available in 7 high impact, bold fashion colours.

Ingredients

1241807- Colourant Gel: AQUA WATER ALCOHOL DENAT. PEG-4RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 TOLUENE-2,5-DIAMINE 5-AMINO-6-CHLORO-o-CRESOL 2,4-DIAMINOPHENOXYETHANOL HCL OLEYL ALCOHOL m-AMINOPHENOL THIOGLYCERIN AMMONIUM THIOLACTATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE EDTA ERYTHORBIC ACID PARFUM FRAGRANCE.(F.I.L. Z2817191).1190015- Developer Cream: AQUA WATER HYDROGEN PEROXIDE CETEARYLALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C2023212).1217043 A- Shine Protect Conditioner: AQUA WATER CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA CANDELILLAWAX AMODIMETHICONE CETYL ESTERS ISOPROPYL
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