Next, choose a time

Product Details

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour whilst providing 100% grey coverage**.With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.* Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.

L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula forlasting, multidimensional colour. With a high concentration of dyes, Préférenceprovides 9 weeks of fade-defying* andmultidimensional colour, respecting the hair’snatural highs and lows, for a look that is radiant,luminous and lasting.It’s suitable for all hair textures, offering fade-defyingcolour* and multidimensional shine and 100% grey coverage**.FADE-DEFYING COLOURPréférence has a high concentration of high-tenacity dyesthat penetrate hair fibres for 9 weeks of fade-defyingcolour*.LIQUID GEL TECHNOLOGYFormulated with an innovative oil-in-gel formula,Préférence perfectly coats the hair so that lightbounces back for an even, natural shine.The innovative Liquid Gel Technology locks in the dyesto accentuate reflections, revealing multidimensionalcolour with intense radiance.The bonus: this new formula doesn’t drip for an easy,mess-free application at home.*Consumer test except for copper/red shades.** Instrumental tests on grey hair swatches before and after using Préférence.

Up to 9 weeks of fade-defying colour*`

Luminous colour full of reflects

100% grey coverage

No drip oil in gel formula

Conditioner enriched with UV filter and Vitamin E

Ingredients

1285051 K COLOUR GEL: AQUA / WATER PEG-4 RAPESEEDAMIDE ALCOHOL DENAT. DECETH-3 PROPYLENE GLYCOL AMMONIUM HYDROXIDE LAURETH-5 CARBOXYLIC ACID DIPROPYLENE GLYCOL HEXYLENE GLYCOL POLOXAMER 3 3 8 OL E Y L ALCOHOL m- AMINOPHENOL 2-AMINO-3-HYDROXYPYRIDINE HYDROXYBENZOMORPHOLINE 6 - H Y D R O X Y I N D O L E A M M O N I U M T H I O L A C TAT E N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE p-PHENYLENEDIAMINE TETRASODIUM GLUTAMATE DIACETATE OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE CITRIC ACID ERYTHORBIC ACID 2,4-DIAMINOPHENOXYETHANOL HCL PARFUM / FRAGRANCE. (F.I.L. Z70033134/1)1190015 DEVELOPER CREAM: AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN. (F.I.L. C202321/2)1217043 A SHINE PROTECT CONDITIONER: A Q U A / WAT E R CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL TOCOPHERYL ACETATE SODIUM PCA PHENOXYETHANOL ETHYLHEXYL SALICYLATE TRIDECETH-6 CHLORHEXIDINE DIGLUCONATE LIMONENE CAMELINA SATIVA SEED OIL LINALOOL BENZYL ALCOHOL BENZYL BENZOATE GERANIOL CETRIMONIUM CHLORIDE CITRONELLOL HEXYL CINNAMAL AMYL CINNAMAL PARFUM / FRAGRANCE. (F.I.L. C232981/1)Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Nutrition Information

  • Quantity Per Serving
  • Quantity Per 100g / 100mL
  • Energy
  • -
  • -
  • Protein
  • -
  • -
  • Fat, Total
  • -
  • -
  • – Saturated
  • -
  • -
  • Carbohydrate
  • -
  • -
  • – Sugars
  • -
  • -
  • Dietary Fibre
  • -
  • -
  • Sodium
  • -
  • -

Quantities stated above are averages only. Further nutrition information may be displayed on the product label.
< means Less Than.
- means that the value is not available.

Health and Product Warnings

Dare to colour with L'Oréal Paris Préférence!Préférence offers a deep colour, full of reflections to give you luminous shine for up to 8 weeks of radiant colour. Formulated with a shine oil enriched with precious flower oils to nourish your hair.
Disclaimer:
Woolworths provides general product information such as allergen and nutritional information, country of origin and product packaging for your convenience. This information is intended as a guide only, including because products change from time to time. Please read product labels before consuming. For therapeutic goods, always read the label and follow the directions for use on pack. If you require specific information to assist with your purchasing decision, we recommend that you contact the manufacturer via the contact details on the packaging or call us on 1300 767 969. Product ratings and reviews are taken from various sources including bunch.woolworths.com.au and Bazaarvoice. Woolworths does not represent or warrant the accuracy of any statements, claims or opinions made in product ratings and reviews. Product pricing displayed online may differ from pricing available in-store. To display in-store pricing, please select “In-store” as your method of shopping in the Woolworths mobile app and ensure that your selected store location is correct to view current pricing in that store.