Our pricing - understanding value at Woolworths
We are always committed to helping our customers find value. Our standard prices are displayed for each product online, and in store on white shelf labels. Our yellow ticket promotions and our longer term red ticket offers highlight additional value for our customers. These are explained below.
Yellow ticket promotions
Specials are discounts off the standard price for a short time - usually a week or two. Specials include discounts like "half price" or "40% off".
Multi-buys (including “Buy More Save More” and “Mix and Save”) offer two or more products for a combined discounted price. Multi-buys show the saving off the standard price.
Fresh Specials are great market prices on in-season fruit and veg. Fresh Specials are always at lower prices than the week before the Fresh Special started.
Online Only Specials and Offers are for online purchases only - with discounts off the standard price for a short time.
Clearances are offered in store where we are ceasing to stock a product, or it is nearing its use-by or best before date.
Red ticket offers
Every Summer, Autumn, Winter and Spring we will offer Lower Prices on many products. These are offered at a price that is lower than the product’s standard price for the previous season.
Our Lower Seasonal Price products don’t go on Special.
Everyday Low Prices are everyday prices which are consistently good value, at Woolworths’ best price.
You can trust our Everyday Low Price products to be at the same price every day for several months. Our Everyday Low Price products don’t go on Special.
We work hard to keep our standard prices low. However, where there is an increase to our standard price for a product, the white shelf label will be updated. Yellow ticket promotions off the new standard price will not occur for at least 2 weeks and red ticket offers for at least 6 weeks. We take a different approach with Fresh Specials because changes in prices for our fruit & veg are more frequent - particularly as seasonal supply and demand varies.
Everyday Rewards members can access even more value, find out more here.