Thank you for NOT choosing parabens, petrochemicals, artificial colours, synthetic dyes and genetic modification. Each mindful decision we make benefits our wellbeing. Happiness on the inside shines outwards. So when you see our new, bright, thoughtful packaging, know that it is the same Priya soap you've known and loved for years, simply expressing itself to the world. It's what's inside that counts. Slow down. let go and allow yourself a quiet bathing moment. Enjoy the simple practice of everyday mindfulness.