Max Factor Colour Intensifying Lip Balm really earns its place in your make-up bag as it's just so flexible. It gives you total control of your look to achieve the results you want. The buildable colour lets you dial up and dial down your lip look, from subtle and sheer to a full-on vibrant finish.FormulaThe lightweight formula doesn't feel heavy and it helps moisturise and protect your lips from dryness. The result is a smooth, even finish that's free from stickiness. Make-up Artist TipsFor super smooth lips, exfoliate them first gently with a soft toothbrush, moving the brush head in small circles to remove any dead skin. Pat moisturiser on afterwards. Because this buildable lip colour is subtle, you won’t need a mirror to reapply throughout the day. Max Factor Colour Intensifying Balm - get confident with colour.