Next, choose a time

Product Details

PRO:VOKE Touch Of Silver Brighten & Repair Shampoo is our most advanced purple formula yet! This unique formula Intensively removes brassy tones in 1 wash whilst also repairing damaged hair bonds. It is Enriched with pro-vitamin B5 It deeply hydrates and makes hair look brighter, radiant & restored.

Our most advanced purple shampoo yet! This unique formula instantly removes brassy yellow tones whilst repairing damaged hair bonds at the same time FROM THE #1 PURPLE BRAND IN THE UK.
*THE ORIGINAL PURPLE*
Who is the perfect match?
Natural, coloured, highlighted or platinum blonde, white and grey hair.
How does the purple magic work?
This formulation is Enriched with pro-vitamin B5 which instantly makes hair brighter with intense radiance, leaving hair feeling nourished and restored.
Maximise results
Use in combination with our Brighten & Repair conditioner for maximum brightening and nourishment.

Ingredients

Aqua (Water), Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Methyl Isethionate, Sodium Cocoamphoacetate, Acrylates/Palmeth-25 Acrylate Copolymer, Glycerin, Cocamidopropyl Betaine, Parfum (Fragrance), Xanthan Gum, Sodium Benzoate, Cocamide Mea, Potassium Sorbate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenol, Benzophenone-4, Mica, Linalool, Citric Acid, Avena Strigosa Seed Extract, Lecithin, Disodium Distyrylbiphenyl Disulfonate, Acid Violet 43, Hc Blue No. 2, CI 77891 (Titanium Dioxide).

Directions

Massage into wet hair and leave for 5 minutes before rinsing thoroughly. Use twice a week only. For optimum results, prepare hair with the Pre-Toning Primer and follow with Intensive Conditioner. Use Colour Care Shampoo and Conditioner in between washes to avoid colour build up.

Health and Product Warnings

For external use only. Do not digest. Use only as directed. Keep out of reach of children. If irritation occurs, discontinue use.
Disclaimer:
Woolworths provides general product information such as allergen and nutritional information, country of origin and product packaging for your convenience. This information is intended as a guide only, including because products change from time to time. Please read product labels before consuming. For therapeutic goods, always read the label and follow the directions for use on pack. If you require specific information to assist with your purchasing decision, we recommend that you contact the manufacturer via the contact details on the packaging or call us on 1300 767 969. Product ratings and reviews are taken from various sources including bunch.woolworths.com.au and Bazaarvoice. Woolworths does not represent or warrant the accuracy of any statements, claims or opinions made in product ratings and reviews. Product pricing displayed online may differ from pricing available in-store. To display in-store pricing, please select “In-store” as your method of shopping in the Woolworths mobile app and ensure that your selected store location is correct to view current pricing in that store.