The world’s #1 lipstick goes matte! Unlike other matte lipsticks, the unique formula of L'Oreal Paris Colour Riche Moisture Matte contains ultra-moisturising jojoba oil for unrivalled moisture and comfort. It combines velvet matte gel technology with deep pigments to give you the purest and deepest colour pay-off. The result is a bold matte finish on lips with a soft moist feel. Available in 8 glamorous shades.