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Product Details

I am brought to you by Brite ethical hair colour. At Brite we partner with ethical factories that take care of the people they employ. We are accredited by PETA and as such do not test on animals. All of our products are vegan as is our founder. While the puppies that work as happiness support staff at HQ are not vegan, they do like celery.

Before you use me, read all the directions and once you've achieved your awesome results remember to #Britebabe to show us your amazing colour.

Ingredients

Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Glyceryl Stearate, Cetrimonium Chloride, Citric Acid, Methylparaben.

May contain: HC Blue No 15, HC Yellow Bo 4, Basic Yellow 40, HC Yellow No 2, Basic Orange 31, Basic Violet 16, Basic Red 51, CI 60730, CI42520, CI42090, CI56059.

Directions

Use:
1. Lighten (bleach hair) following the directions on the lightening kit if needed.
2. Shampoo and dry your hair.
3. Protect your hands with rubber gloves and your hairline with petroleum jelly to prevent colour staining. Protect clothing.
4. Empty into bowl and apply me to your hair in downward strokes. Massage me into your hair to ensure even coverage.
5. After 10 minutes, check the colour of a strand by removing excess cream. Some hair may need longer. Leaving me on longer will not damage your hair but it may increase the staying power of the colour.
6. Rinse with cool water thoroughly until the water runs clear. It's best to rinse hair in a basin or a way that minimises contact with your face and body. Dry and style as usual.
7. The colour will fade over 5 to 30 washes depending on your hair.

All hair is different and the colour and fading will depend on your hair type, the condition of your hair, previous colouring and treatments.

Health and Product Warnings

I'm a super strong colour product. Please read directions before use & keep me out of reach of children.

I work best on light blonde or pre-lightened hair. Please perform a strand test to ensure suitability and confirm the colour before full head application.

You can use me on my own for a vibrant colour or mix me with other BRITE SEMI-PERMANENT COLOURS to create your own custom shade.

Mic me with white conditioner or a BRITE PASTEL MIX to create lighter pastel colours. When you are creating your own custom colour, mix everything in a bowl first then test on a piece of paper to check the colour, then perform a strand test before full head application.
Disclaimer:
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