The OG Cooling Shaving Gel! Invented in 1996, our aloe-based formula delivers a satisfying and refreshing shave for all skin types. Whether you are going for the clean shaven look or you simply want to sharpen up your beard edges, over the decades our gel has helped millions of men achieve the look they want. Low foam, means you can see where you're shaving giving you ultimate precision. An enjoyable shave, our gel helps to reduce razor burn. New larger pack with the same great gel you love inside. 95% naturally derived ingredients. Made with recycled plastic. 100% recyclable tube