Frame your eyes with beautiful, striking lashes. Max Factor Masterpiece Mascara immediately transforms your look with five times more striking lashes vs bare ones.FormulaMax Factor's high-tech IFX brush gives a precise application and evenly coats each individual lash for superb definition and separation. The brush and its bristles arrangement allows for dual action of separation and definition while coating each lash with the volumising formula for a smooth, sleek lash look. A smudge, clog and clump-proof formula provides gorgeous, professional-looking lashes. What's more, it's easy to remove with soap and water and is suitable for sensitive eyes and contact lens wearers. Make-up Artist TipsTo apply the mascara look down into a mirror and work the mascara wand from side-to-side, root to tip. Afterwards, look up and apply it to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look. Wait until tacky before applying a second coat to your upper lashes. Never pump your mascara in and out of the tube - the trapped air dries it out.