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Product Details

90% stronger hair* Tired of yellow tones but scared of over-toning? This dual force toning and repairing shampoo gently erases brassiness with carefully balanced toning violet micro-pigment levels that are suitable for every blonde, everyday! Meanwhile unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Keep your blonde clean, bright and 90% stronger*, dramatically smoother with double the softness**. Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage; **When used with Everyday Clean Blonde Damage Rewind Conditioner.

Ingredients

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Sodium Chloride, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium Benzoate, Pentylene Glycol, Polysilicone-15, Potassium Sorbate, Hexyl Cinnamal, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl lonone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Phenoxyethanol, Citronellol, Palmitamidopropyltrimonium Chloride, Propylene Glycol, CI 60730 (Ext. Violet 2)
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