First Supermarket format store opens at Warrawong

With growing expertise in food marketing Woolworths finally planned a series of comprehensive supermarkets - self-selection stores, offering a range of food and variety goods under one roof, with adjacent parking space to meet the needs of the fast growing population of car-owners.

The first of these supermarkets opened at Warrawong, New South Wales in May 1960 and was such a success that store plans on the drawing board were reviewed and many converted to supermarkets.