Woolworths the fresh food people

Woolworths launches Project Re-fresh

“Project Refresh”, since its inception in 1999, has concentrated on achieving improved business efficiency processes and business restructuring programs which has resulted in significant changes in the way we do business as well as significant cost reduction programs. Our Supply Chain strategy is a “whole of business transformation” delivering value to our customers.

Woolworths carried out extensive and detailed planning to ensure each initiative will be effective on implementation. Each initiative is on its own a significant improvement. However, the interaction of these initiatives provides greater impetus to the overall project outcome and benefits.

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