Launch of “You can count on the Fresh Food People” campaign

For Christmas 2006, Woolworths unveiled the latest campaign in The Fresh Food People lineage. With a new line, “You Can Count On The Fresh Food People” the campaign demonstrates The Fresh Food People’s knowledge and passion for the fresh foods they provide to customers and to their families. Each ad shows real staff working, as a team, talking about the great produce, creating meal solutions and pointing out the value that customers can enjoy from a trip to Woolworths. Woolworths continues to promote healthy foods and meal ideas in store, on its website and in its magazines.

Woolworths.com.au tells customers what produce is in season, offers healthy recipes and provides healthy-eating advice from Rosemary Stanton, one of Australia’s best known nutritionists. Its “Supermarket Safari” section is a resource for parents and teachers to help educate young children about nutrition.