Woolworths partners with Foodbank to help end hunger
Thursday, 23 August 2012: Woolworths shoppers can now help feed people in need after the supermarket chain announced donations to food assistance charity Foodbank will be accepted through the checkout.
From now, and for a month, customers will be able to donate at any manned or self service checkout. For donations over $2 customers will receive a separate tax receipt.
Foodbank is a national charity which acts as a pantry to over 2,500 charities, community groups and schools who provide food relief to their local communities.
The ‘End Hunger‘ report, issued by Foodbank Australia on Tuesday, said the number of people seeking out hunger relief had grown by 11% last year with 70% of organisations feeding the needy reporting an increasing demand for their services.
The fundraising campaign deepens the longstanding ties between the charity and the supermarket and means Woolworths is both the inaugural and exclusive retailer to accept donations to Foodbank.
Woolworths director of supermarkets, Tjeerd Jegen, said, “Woolworths has been in partnership with Foodbank for over a decade and we are already the largest donator of food to the organisation. Last year we donated 1.5m kgs to Foodbank while over 90 percent of our 800+ stores now have food donation programs in place which sees surplus food redirected to local organisations rather than being sent to landfill,” said Jegen.
“We are now going one step further and enabling donations to be made through our registers to Foodbank meaning our customers can have a direct impact on the fight against hunger in Australia.
“Customers can add a few dollars onto their shopping bill or make a one off donation through any manned or self serve checkout,” said Jegen.
CEO of Foodbank Australia, John Webster, said, “Woolworths is a great partner, assisting us in many ways including being the biggest single donor of food. This new initiative is just another example of how Woolworths is always looking for innovative ways in which they can get behind our work.”
“A donation for as little as 50c will enable Foodbank to provide a meal to someone who is struggling to provide for themselves while $10 will provide 100 children with a bowl of breakfast cereal.”
To support the fundraising campaign, Woolworths’ partnership with Foodbank will feature in catalogues and in store radio in the coming weeks. In addition Woolworths will feature a new TV advert created by Foodbank highlighting the organisation’s work.
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