Our Story
Just how did Woolworths become an Australian household name?
Since opening our first single basement store in Sydney’s Pitt Street in 1924, Woolworths has grown into a household name with a presence in almost every metropolitan and regional centre in Australia and New Zealand. We began operating fresh food stores 60 years ago when advances in refrigeration technology revolutionised transport and storage. In 2010 we celebrated our 86th year in the retailing business.
- 1924 September
- 1924 December
- 1926 Printing cash registers
- 1927 Woolworths expands to Brisbane
- 1928 Woolworths expands to Perth
- 1933 Woolworths expands to Victoria
- 1936 Woolworths expands to SA
- 1940 Woolworths expands to Tasmania
- 1940s to 1950s The Wars Years
- 1955 Beverley Hills
- 1957 Dee Why NSW
- 1959 Wentworthville NSW
- 1960 Warrawong NSW
- 1964 Regional shopping centre
- 1985 Safeway
- 1986 Fresh Food People campaign
- 1988 Fresh Food Kids Hospital Appeal
- 1989 Woolworths Limited
- 1993 Share float in Australia
- 1996 Plus Petrol
- 1998 to 1999 Home Shop Green Grocer
- 1999 Project Re-fresh
- 2003 Fresh Obsession campaign
- 2004 Food Rescue
- 2005 WOW Select range
- 2006 Fresh Food People campaign
- 2007 Fresh Food Kids campaign
- 2007 Sustainability Strategy
- 2007 First Green store
- 2007 Everyday Rewards Program
- 2008 Woolworths Everyday Money
- 2008 Qantas Frequent Flyer Program
- 2009 Woolworths Everyday Mobile
- 2012 Woolworths Today
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