We’re proud to be the fresh food partner of our Aussie athletes

Ryley Batt Wheelchair Rugby, Riley Day Athletics, Jeff Dunne Pro breaker, Mollie O’Callaghan Swimming, Vanessa Low Long jump, Maurice Longbottom Rugby sevens

As a proud partner of the Australian Olympic and Paralympic teams for Paris 2024, we are committed to helping all Australians to perform at their best with the support of a variety of nutritious, seasonal, fresh Australian foods.

Olympics Australia and Paralympics Australia Logos

Fresh fuels the best in all of us

We’re demonstrating how fresh fuels the best in all of us through the heart-warming true story of Col Pearse, a 21-year-old Paralympian swimmer and his unique training regime. Col swam laps in the dam on his family’s dairy farm located in Echuca, northern Victoria, as he prepared for his first Paralympic Games in 2020.

The TVC features Col’s family and friends, alongside the local Echuca community, showcasing the drive and motivation Col has to compete in his second Paralympic Games in Paris 2024. Col’s story is one of many inspiring journeys of how our Australian athletes are supported by their communities and fuelled by fresh.

We worked in consultation with our Disability Inclusion Lead and Paralympic Australia consults to ensure that our ad was inclusively made.

Meet our Woolworths ambassadors

Want to know more about our fresh-fuelled athletes? You can check out stories and fresh facts on these inspiring Australian Olympic and Paralympic athletes.

Col Pearse Swimming

Col Pearse
Swimming

Paralympian Col Pearse has a simple mantra for choosing what to eat during the 40 hours a week he spends training. “Protein, protein, protein,” he says. The swimmer likes to snack on canned tuna – with a kick. “I have 2-3 tins of chilli tuna every day – minimum,” Col says. Good thing there’s plenty on the shelves at his local Woolworths stores in Prahran and South Yarra.

Born in Echuca, Victoria, Col showed talent and passion for swimming from a young age. He moved to Melbourne in his early teens to focus on the sport.

Back in year three, Col set himself the goal of winning 10 Paralympic gold medals. At this year’s games in Paris, the 21-year-old amputee will compete in men’s 100m butterfly, 100m backstroke and 200m individual medley events. His medal tally already includes a bronze from the men’s 100m butterfly S10 at the 2020 Paralympic Games in Tokyo.

Thank you for supporting our Paralympians

Thanks to our wonderful customers and team we raised over $900,000 in 2024 for Paralympics Australia. Helping our athletes achieve their best.

Ideas to help your kids eat healthier

Our recipes, tips and programs to inspire the next generation of Fresh Food Kids 
— that's including free fruit for kids in every store.

Find out more about ideas to help your kids eat healthier
Kid with knitted monkey hat smiling with banana, and girl holding two apples as eyes with a grin.